The City of Elmhurst’s new and improved Explore Elmhurst website is now live at ExploreElmhurst.com.
Work on website changes began in the Fall of 2022 and has been staged in conjunction with the City’s community partners for several months to go live. As an evolving website/campaign, the City will continue to work with the business community on keeping Explore Elmhurst updated with accurate and relevant content.
The City manages the Explore Elmhurst marketing campaign as part of its visitor & tourism initiatives. The campaign has proven to be a successful initiative that provides an avenue for residents and visitors to discover what there is to do and see in Elmhurst. The campaign includes a new website, social media pages and the City’s Explore Elmhurst trolley program.
The City hired leading destination management website provider, Simpleview. Along with a new and improved website, Simpleview led the City through the Explore Elmhurst rebranding process. With many creative sessions, a site visit to Elmhurst by the Simpleview team, and feedback from the Explore Elmhurst Advisory team, a new logo that is modern with key elements that convey our destination’s personality was chosen. A visual identity process unveiled the following:
- Destination Attributes: seasonal, bustling downtown, rich history, Illinois Prairie Path, close to downtown Chicago
- Destination Personality: refined & desirable, well-educated, friendly & caring, motivated, family & community oriented
- Visual Identity: effortless & stylish
The new website displays a modern, clean, and organized layout that provides residents and visitors with easy access to information on what there is to see and do in Elmhurst. Community partners including local businesses and organizations have extranet access to the site, where they can contribute content including community events, activities, and special offers. The new logo and website reflect the growth of our community and are designed to provide our community with a central location for community offerings.